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My Experience

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Welcome to my experience page! Scroll on down to learn about my career journey.

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Freelance – Content Marketer
November 2023 - Present

  • Write website content, blog posts, social media copy, and newsletters

  • Front-end website setup and search engine optimization

  • Social media consulting, auditing, strategy, and content creation

Nantucket Island Marketing - Marketing Strategist (Freelance)
October 2023 – November 2023

  • Planned social media, blog, and email content for several clients simultaneously

  • Designed graphics, shot and edited Reels, and scheduled content using various content management tools

  • Conducted routine community engagement, providing customer service, sparking conversations, and building relationships

  • Analyzed performance data and developed detailed periodic reports, providing key insights and recommendations for strategic adjustments

rbb Communications – Content Supervisor
May 2020 – August 2023

  • Developed social media content strategies for B2B, B2C, and Nonprofit clients in various industries, defining goals, setting KPIs, and establishing content workflows

  • Led a team of content creators, offering strategic oversight and assisting with problem-solving, prioritizing and implementing fresh ideas into the content mix

  • Drove industry learnings and utilized creative thinking to implement new trends and tactics into clients' content

  • Reviewed, edited, and optimized content with attention to detail, ensuring it is aligned with clients' brand guidelines, resonates with clients’ diverse audiences, and follows platform best practices

  • Conducted account audits, competitor analyses, crisis monitoring, and social listening projects to inform content strategy and win new clients

  • Monitored social and web analytics to finetune strategies, improving content performance and increasing client satisfaction

pr.business – Social Media Coordinator
November 2019 – March 2020

  • Created monthly social media content for 300+ small-business clients

  • Built or optimized clients' social media pages

  • Collected brand information to build creative brand guidelines for new clients

Repaint the Wall - Brand Development Intern
September 2018 – May 2019

  • Wrote, between two to four monthly blog posts for the agency's largest client achieving an average read ratio of over 50%

  • Managed clients' email marketing efforts, writing four promotional emails per month and generating approximately
    $15,000 in revenue every semester 

  • Participated in planning and running in-person events, generating value for customers and inspiring traffic to client's web pages and stores

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